(Picture and Story via Sean John)
Artists YFN Lucci and Jacquees to star in the Holiday 2017 / Spring 2018 Sean John campaign. Sean John is proud to announce their latest DREAM BIG campaign stars, emerging artists YFN Lucci and Jacquees, for its upcoming Holiday 2017 and Spring 2018 campaign. Continuing to stay at the helm of fashiontainment, Sean John chose these rising talents to tell their stories and showcase the fusion of fashion and music through powerful imagery and impactful social conversation.
Drawing inspiration from a mantra that Sean Combs has always lived by —“Dream it. Wake up. Do it.”—Sean John has evolved past another hip-hop brand into a lifestyle—exemplifying what it means to Dream Big. “Sean John always seeks to inspire the next generation to dream beyond barriers and we felt that YFN Lucci and Jacquees truly embody these qualities.” says Jeff Tweedy, President of Sean John. “Each campaign is a celebration of innovative and new talents that are really making an impact on the culture and these fresh faces epitomize the Sean John brand.”
YFN Lucci began rapping at the young age of 17 and has since then blazed a trail in the hip-hop community. In 2104, he signed a deal with Think it’s a Game Entertainment, a gifted lyricist, YFN Lucci has one of the most popular songs of the summer “Everyday we Lit” an anthem that quickly climbed the billboard charts, making him one of the leaders of the new school in rap. Hailing from the energetic Atlanta music scene while transcending into the mainstream, YFN Lucci is the perfect synthesis of style and street.
Singer / songwriter and Cash Money Records member, Jacquees has risen in the ranks of new R&B sensations with his hit song B.E.D. Working with industry heavy weights—T.I., Young Thug, Chris Brown, Travis Porter—Jacquees has made a name for himself in the hip-hop community with his soulful voice and captivating lyrics. Participating in his first fashion campaign Jacquees brings a unique flair to this iconic brand.
The campaign debuting throughout the remainder of 2017 and the beginning of 2018 will be featured across Sean John’s in-store shops, social + digital platforms and on Macys.com.